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Avoid AI Brain Drain

  • Writer: Duncan Welling
    Duncan Welling
  • Jan 23
  • 2 min read

Automation Is Easy. Replacing Judgement Is Expensive.


One of the least discussed risks in AI-led transformation is not technical - it’s organisational.


Most AI programs automate decisions that were previously made by people. That’s the point. But in doing so, they often remove institutional memory before it has been properly understood, codified, or stress-tested.


In many portfolio companies, critical judgement lives in informal places:

  • the finance manager who knows which invoices are “real problems” and which are noise

  • the operations lead who understands which exceptions matter and which can be ignored

  • the sales leader who knows when the CRM data lies


AI systems are trained on outputs, not intent. They replicate patterns, not context. When that judgement is automated prematurely, the organisation becomes faster - and thinner.


This matters for PE because institutional memory is a form of hidden resilience. It doesn’t show up in dashboards, but it shows up during:

  • supply chain disruption

  • regulatory scrutiny

  • customer escalation

  • leadership transition

  • carve-outs and integrations


A common failure mode looks like this:

  1. AI automates a decision path that used to rely on experience

  2. The experienced operators are redeployed or exit

  3. The AI performs well in steady-state conditions

  4. An edge case appears

  5. No one knows how the decision used to be made

At that point, the organisation doesn’t just lack people - it lacks memory.


From a value creation perspective, this creates three risks:

  • Fragility: the system performs well until it doesn’t

  • Key-person risk: expertise collapses into a handful of AI power users

  • Exit discounting: buyers sense operational opacity even if metrics look good


The hard PE question isn’t “does the AI work?”It’s: what breaks if we turn it off?


AI creates real value when it captures judgement before it replaces it — when decision logic is surfaced, debated, and stress-tested, not silently absorbed into a model.


Automation without memory is not efficiency. It’s leverage without resilience.

And leverage without resilience is rarely rewarded at exit.

 
 
 

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