Avoid AI Brain Drain
- Duncan Welling
- Jan 23
- 2 min read

Automation Is Easy. Replacing Judgement Is Expensive.
One of the least discussed risks in AI-led transformation is not technical - it’s organisational.
Most AI programs automate decisions that were previously made by people. That’s the point. But in doing so, they often remove institutional memory before it has been properly understood, codified, or stress-tested.
In many portfolio companies, critical judgement lives in informal places:
the finance manager who knows which invoices are “real problems” and which are noise
the operations lead who understands which exceptions matter and which can be ignored
the sales leader who knows when the CRM data lies
AI systems are trained on outputs, not intent. They replicate patterns, not context. When that judgement is automated prematurely, the organisation becomes faster - and thinner.
This matters for PE because institutional memory is a form of hidden resilience. It doesn’t show up in dashboards, but it shows up during:
supply chain disruption
regulatory scrutiny
customer escalation
leadership transition
carve-outs and integrations
A common failure mode looks like this:
AI automates a decision path that used to rely on experience
The experienced operators are redeployed or exit
The AI performs well in steady-state conditions
An edge case appears
No one knows how the decision used to be made
At that point, the organisation doesn’t just lack people - it lacks memory.
From a value creation perspective, this creates three risks:
Fragility: the system performs well until it doesn’t
Key-person risk: expertise collapses into a handful of AI power users
Exit discounting: buyers sense operational opacity even if metrics look good
The hard PE question isn’t “does the AI work?”It’s: what breaks if we turn it off?
AI creates real value when it captures judgement before it replaces it — when decision logic is surfaced, debated, and stress-tested, not silently absorbed into a model.
Automation without memory is not efficiency. It’s leverage without resilience.
And leverage without resilience is rarely rewarded at exit.




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